California Approves
✨ Logo + Brand Guide
✨ Homepage Design + Style Sheet
✨ Content & SEO Strategy
✨ Visual Branding & Illustrations
California Approves is a grassroots political organization that aims to improve democracy in California. They needed a creative team to elevate their marketing and build brand trust and consistency. The creative team was tasked with not only educating Californians on how approval voting works but also enlightening them about the importance of their vote. Their role was crucial in developing a strategy to achieve these goals.
Our approach for their brand was to create an inclusive, forward-thinking, educational political reform brand. We achieved this through the usage of bold colours, modern typography, informational graphics, patriotic photography, and concise SEO-optimized content. Since their team already had a website developer, we also provided them with a brand and style guide on top of the website homepage mock-up.
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