Red Plaid Developments
✨ Brand Identity & Visual System
✨ Tone of Voice & Messaging
✨ Social Media Management
✨ Webflow Design + Development
✨ Content & SEO Strategy
✨ Custom Illustrations, Sales Presentation & Print Assets
Adam is an Edmonton home builder with a genuinely unique concept, The Hobby Loft, a customizable living space designed for hobbyists and those with mobility challenges. When he came to us, he had a simple logo and a business idea that nobody had language for yet. He needed a team that could build his brand from the ground up and help him show up like the serious builder he already was.
We started from almost nothing: no brand guide, no assets, no established voice. We built his entire visual identity and tone of voice from scratch, leaning into his existing plaid element and expanding it into a full cohesive brand system. We then built a strategic website that positioned him clearly in a niche nobody else was occupying: custom garden suite homes built for hobbyists and people with mobility needs. Custom illustrations, strategic lead capture, and sales assets helped him show up larger and more credible than his size would suggest.
✨ Brand Built From Zero
✨ 1K Organic Website Users
✨ First Home Sold Within Months of Launch
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