Glacier Raft
✨ Social Media Management
✨ Multi-Platform Content Strategy
✨ Content Production & Scheduling
✨ Season-End Reporting & Team Transition
Glacier Raft Company had been running whitewater rafting tours on the Kicking Horse River in Golden, BC since 1982. They needed a content strategy that would speak to more than just adrenaline junkies—everyday adventurers, families, tourists, and first-timers. Plus, with a potential acquisition in play, how the brand showed up online mattered more than ever.
Our approach was two-pronged: High-adrenaline clips gave thrill-seekers exactly what they came for, while descriptive, story-driven content painted a picture for people who had never considered rafting before. Across Instagram, Facebook, and TikTok, that combination of feeling and information consistently converted curiosity into bookings. As the season drew to a close and the business moved toward acquisition, their social presence delivered both bookings and a brand worthy of the moment.
✨ 400K+ Views
✨ $0 Paid Spend
✨ +711 New Followers
✨ 1,024% Facebook Views Increase
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