We’ve partnered with our friends at Tribe Real Estate Co. to bring you a series of captivating interviews with Edmonton entrepreneurs who are creating successful brands in unique and inspiring ways.
All of our interviewees are harnessing the power of community and social media to build unique business models that are having a big impact in the city.
There are five interviews in our series and we’re so excited to share them all with you, each offering different nuggets of insight on marketing, brand development, and how to go the distance, even when things get tough -- like, say, a global pandemic. '
Andrew Cao AKA That Lawyer Guy
Andrew Cao was a perfect candidate for our Community Corner series. We’re always preaching the tenants of authenticity to our clients, and no one embraces that more than Andrew.
When it comes to building a personal brand, showcasing real elements of your personality and life are game-changers. It shows people you’re real and someone they can engage with.
Andrew does this really well, using Facebook and Instagram to show off his energetic side while breaking down the complexities of real estate law for free on his feeds.
Sure, the content costs nothing. But the goal behind it is simple - when a person needs a lawyer, they’re going to go to the down-to-earth guy who's been sharing helpful information with them from the start.
The strategy is simple, yet effective, and surprisingly a lot of people get it wrong. They’re either too filtered or unapproachable or worst yet, they don’t bring extra value to the table.
For anyone looking to build a personal brand, we highly recommend reading this story.