An Interview With Above Average Drinks & Biera

May 27, 2021
5 min read

We’ve partnered with our friends at Tribe Real Estate Co. to bring you a series of captivating interviews with Edmonton entrepreneurs who are creating successful brands in unique and inspiring ways.

All of our interviewees are harnessing the power of community and social media to build unique business models that are having a big impact on the city.

There are five interviews in our series and we’re so excited to share them all with you, each offering different nuggets of insight on marketing, brand development, and how to go the distance, even when things get tough -- like, say, a global pandemic.

Above Average Drinks & Biera

bartender pouring drinks while another person records it

This is the final interview in our series and perhaps our favourite. (Yes, we said it).

We learned about the partnership between a modern beverage startup Above Average Drinks and Biera - one of our favourite spots in Edmonton for dinner.

With the pandemic restricting indoor dining, the two brands decided they wanted to find a way to bring their products together for guests to enjoy at home. Thus, The Biera Box was born.

Available for pick-up or delivery, The Biera Box features a selection of great items curated by both brands. And while it appears the pandemic might be slowly moving into the rear-view mirror, innovative ideas like this are here to stay.

bartender stirring drink in front of video camera

The Hospitality Pivot

The creativity restaurants and hospitality workers have shown this past year has been nothing short of in-cred-ible. When the doors *literally* closed on their establishments, they built new, digital ones.

There were dozens of ways restaurants and bars pivoted, including online delivery services, new patios, digital offerings, and collaborative projects like… The Biera Box. To learn more about Biera and Above Average Drinks, and how you can order one for yourself, click here.

Oh, and are you following us yet? Do it here and stay plugged in for more creative content and real-life examples of branding done right!

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Edmonton is located within Treaty 6 Territory and within the Métis homelands and Otipemsiwak Métis Government Districts 9 & 10. We acknowledge this land as the traditional territories of many First Nations such as the Nehiyaw (Cree), Denesuliné (Dene), Nakota Sioux (Stoney), Anishinaabe (Saulteaux) and Niitsitapi (Blackfoot).
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