August 14, 2020
5 min read
It’s nearly impossible to be effective online without a strong social presence.
What makes the game even trickier is the fact that social media is constantly evolving. What worked in 2019 might not deliver for you again in 2020.
Platforms are introduced, algorithms change, and behaviours evolve. Social media marketing trends ebb-and-flow with the markets and ensuring your strategy is up-to-date takes time and research.
Are your social media posts and campaigns as effective as they could be?
Canadians are averaging two hours and twenty-four minutes, a day, on social media. This is an incredible opportunity to build awareness and engage with potential followers.
But not all content is effective.
Building an effective social media strategy takes time and research. There are different rules for different industries and beating your competitors online takes thoughtful insight and data.
Most small businesses try to hack it on social media without answering the right questions:
What we can tell you is a blanket approach to social media doesn’t work. In 2020, businesses need to recognize the need for quality content and diversification across their different mediums.
Realizing the potential of social media is one thing. Knowing how to achieve success is a whole different ball game.
Not all small businesses have the budget for a social media manager… and we get that. Operating your own social media can be a cost-effective approach.
However, there are four things to consider first.
Facebook, Instagram, Pinterest, TikTok, SnapChat, Twitter are just a few of the hundreds of social media platforms available to consumers.
Each of these platforms are updating their algorithms constantly. In order to be most effective, you need to understand and navigate these updates.
You might have time to post every day. But do you have time to stay on top of every algorithm change and update?
A SOCIAL MEDIA MANAGER is constantly plugged into the flow of information, changes and updates. Their job is to be agile and help you adjust your campaign goals to optimize your success.
Random posts on your social platforms at random times without a strategy is essentially a death march. In fact, it does you more harm than good.
Cultivating a content calendar requires planning and organization. Knowing what your long term goals are can help you put together a monthly strategy.
You might have time to post every day. But do you have time to plan ahead and create content that aligns with your marketing goals?
A SOCIAL MEDIA MANAGER will work to develop a strategy, align it with your other marketing initiatives, develop a social media calendar and post at strategic times to garner the most engagement.
Social media in its truest form is an amazing tool to build connections with your followers. The ultimate goal is to encourage direct engagement and develop brand ambassadors and loyal customers.
Customers expect your business to respond through social mediums, but only 23 percent actually do.
In 2019, 66 percent of customers said they stopped doing business with a company after being ignored on social media.
You might have time to post every day. But do you have the time to answer every DM, comment, tweet and tag?
A SOCIAL MEDIA MANAGER is dedicated to answering every interaction your brand receives, will elevate your brand and give you the edge over your competitors.
Creating content is a job in itself. But without detailed reporting, how do you know if your content is effective?
Examining your metrics across each platform every month will help you determine what works and what doesn’t.
You might have time to post every day. But do you have time to check your campaigns regularly, examine results, and adjust accordingly?
A SOCIAL MEDIA MANAGER is constantly evaluating the effectiveness of your content and adjusting the strategy so you can engage with your followers in the most authentic way possible.
Social media is more than just photos and a few hashtags. It is a coordinated and strategic marketing endeavour that requires creative online expertise.
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