May 20, 2021
5 min read
We’ve partnered with our friends at Tribe Real Estate Co. to bring you a series of captivating interviews with Edmonton entrepreneurs who are creating successful brands in unique and inspiring ways.
All of our interviewees are harnessing the power of community and social media to build unique business models that are having a big impact in the city.
There are five interviews in our series and we’re so excited to share them all with you.
Each offer different nuggets of insight on marketing, brand development, and how to go the distance, even when things get tough — like, say, a global pandemic.
Blondie is a new boutique hair salon in Edmonton that opened in April 2020.
Yes… we know what you’re thinking.
They opened a hair salon in the midst of covid chaos?
And owners Alaina and Ella think the timing couldn’t have been better.
The pair took their time cultivating a brand that looked and felt seamless and when the timing was right, they launched a merch line and began promoting both the salon and their threads on Instagram.
There are a few reasons why we found the story of Blondie so compelling. First, has been their insistence that Blondie is about more than just a hair colour - it’s a lifestyle.
Lifestyle branding is a whole new niche of marketing that aims to create a brand that is about more than just the product. Instead, the brand embodies a set of values, interests, and attitudes about life.
It's a way of saying hey - when you get a haircut at Blondie or sport one of their sweatsuits, you’re not just receiving a service or a product. You’re showing the world you embody the Blondie lifestyle.
And what is the Blondie lifestyle?
We guess you’re just going to have to watch their video to find out. If you’re looking for inspiration on how to start your own lifestyle brand, or you just need a new hair salon, check out their full story here.