October 7, 2025
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5 min read
We get it… putting yourself out there is tough.
Landing and retaining clients can feel even tougher.
That’s why we sat down with Eric Cheng, founder of web design and marketing company 12 Creative. He shares his insights on finding clients, cultivating great business relationships and building the right systems for growth.
When you listen to Eric’s full interview above, you’ll learn:
This conversation is part of our series, “Creator Convos,” in collaboration with Creator Canteen, a community of creative professionals in Edmonton, Alberta. If you’re a creative in Edmonton, stay up to date with future networking events on Instagram.
Here are a few of our highlights! ✨
Michelle: What was the hardest part of getting clients when no one really knew you?
Eric: Confidence. You need the courage to put yourself out there, get rejected, and keep going. I went door-to-door offering free business card designs — some of those clients are still with us over a decade later.
Michelle: How do you keep clients once you’ve landed them?
Eric: Treat it like a partnership. Strong communication, frequent check-ins, and aligning with their goals. One client we started with at one clinic grew to three, and we even launched a side business together.
Michelle: When did you realize you needed systems to scale?
Eric: Very early. Even freelancers should set up project management tools and document processes. Roadmaps and systems give clients confidence and create structure for your team to grow.
Michelle: What’s the single most important thing to focus on tomorrow?
Eric: Confidence and visibility. Put out content, even if it’s not perfect. I shared one vulnerable post — it led to a DM, a proposal, and a five-figure project. Believe in yourself and get out of your comfort zone.
Michelle: Can you share one of your biggest missteps and what you learned?
Eric: Waiting too long to niche down. If you focus on one industry you love, learn its language, and solve its problems, you position yourself as the expert. That makes it much easier to win business.
If you’re a creative agency owner looking to find your dream clients, or a small business owner looking to grow your people management muscles, this interview is for you!
Give it a listen and get inspired.
Want to learn more from creative industry leaders? Read our interview with Justin Brunelle, founder of Moving Artistry Productions, here.
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