Why Design and Visual Branding Matter

August 19, 2020
5 min read

Good design is becoming more and more integral to business success.

With social media as the top runners for communication and marketing, and small boutique businesses having more visibility across digital marketing platforms, this gives people more opportunity to tell their stories.

Person drawing with pen on paper

For someone to want to hear your story, however, you need to look approachable and professional. That is where good design comes in.

It doesn’t need to be complicated. Good design will feed into your brand seamlessly.

“Research has show that using a signature colour can cause an 80% increase in a consumer's recognition of your brand."

Reboot Online

Strategically chosen colours, fonts and graphics are more than just good looks.

With clear content, they help define your business’s culture, grab your audience's attention, and encourage brand trust and longevity.

laptop opened with design icons

What Is Branding?

“A brand exists only in the mind of your customers. It is the sum total of all impressions that your customer gets from all interactions with you, your product, and your company.”

Lucidpress

Having a solid branding foundation shows your clients that you are not only serious about doing things right, but that you are concerned about giving them a good experience.

It’s a convergence of your…

  • Visual branding
  • Content
  • In-person experience
  • Personal business relations

It shows your audience that you understand their needs, that your story is sincere and that your values align with theirs.

young white male talking to curly haired girl at store

Let’s not get confused, though.

Branding isn’t a logo.

Branding is a summary of what your customer perceives you to be as a business. Your visuals, your tone, your website information, your values, anything that your consumer can intake will summarize your brand as a whole.

lap top, plant, business card opened

Why is Visual Branding So Important?

“According to studies, first impressions are 94% related to design, visual appeal, and website navigation, with the look and feel of a website having the biggest impact on first impressions.”

8Ways

Your logo, along with your website, is your first impression with your audience.

If done properly, it will stand out and show someone in a split second who you are, what you sell, and what kind of experience you want to provide.

You wouldn’t go to a job interview wearing old clothes that have holes in them, would you?

The same thing goes with design.

Whether we realize it or not, those first visual impressions stay with people for a long time. They can be a make-it-or-break-it moment when it comes to connecting with your ideal customer.

The top of a red book open

A Business Investment

“63% of consumers say that branding needs to stand out from its competitors and needs to have a unique look and design as a deciding factor in their buying decision.”

Edelman

Investing in your visual branding from the beginning can seem like an expensive task. However, investing now will save you money in the long term.

Redoing a logo because you are unhappy with the results or because the branding wasn’t well thought-out could mean

  • Redoing an entire website
  • Reprinting business cards and letterhead
  • Revisiting store front signage
  • Redoing customer facing merchandise

And even more…

designer drawing on ipad in front of lap top

Not only that, since logos are typically the base of all branding design, all of the subsidiary customer-facing graphics should compliment this base.

Redoing a logo can confuse your audience, in turn resulting in lost sales and brand trust.

The last thing you want is to alienate your customers with inconsistent branding visuals.

four books stacked on top of each other

Re-branding later on is complicated and can be much more expensive than investing properly in the beginning.

Invest in your dreams and success by investing in high-quality design right from the start!

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