Good design is becoming more and more integral to business success.
With social media as the top runners for communication and marketing, and small boutique businesses having more visibility across digital marketing platforms, this gives people more opportunity to tell their stories.
For someone to want to hear your story, however, you need to look approachable and professional. That is where good design comes in.
It doesn’t need to be complicated. Good design will feed into your brand seamlessly.
“Research has show that using a signature colour can cause an 80% increase in a consumer's recognition of your brand."
Having a solid branding foundation shows your clients that you are not only serious about doing things right, but that you are concerned about giving them a good experience.
It’s a convergence of your…
Personal business relations
It shows your audience that you understand their needs, that your story is sincere and that your values align with theirs.
Let’s not get confused, though.
Branding isn’t a logo.
Branding is a summary of what your customer perceives you to be as a business. Your visuals, your tone, your website information, your values, anything that your consumer can intake will summarize your brand as a whole.
Why is Visual Branding So Important?
“According to studies, first impressions are 94% related to design, visual appeal, and website navigation, with the look and feel of a website having the biggest impact on first impressions.”