January 30, 2020
5 min read
Times have changed! Consumers want the best bang for their buck. But now more than ever, people are demanding more from brands. Honesty, integrity and authenticity matter, and make all the difference when it comes time to choose you over a competitor.
Companies have to do more than just say they are authentic, though. After all, authenticity is about being honest, transparent, and sincere with your customers. It's about internalizing a core set of values that are integral to your vision as a brand.
Being an authentic brand is all about knowing what you stand for. Clearly defining who you are, what your mission is, and how you want to achieve it will naturally lay out the blueprint for how to operate authentically in the marketplace.
Embracing these traits will be key to operating authentically. Authentic brands don’t just supply intrinsic value, they establish loyal customers, increase their profitability and generate positive consumer buzz around their business.
Millennials and Gen Z’ers (of course)!
A consumer study found that just 1% of millennials polled trust a company because of their advertising.
Generation Z feels the same with 91% saying they are more likely to purchase from a brand they see as authentic.
With millennials (24.7 percent) and Gen Zs (21.5 percent) making up almost half the Canadian market, brands are working hard to embrace a new ethos; one that embodies a sincere and authentic approach to consumerism.
#1 Honesty is Everything:
#2 Be True To Your Values:
#3 Talk To Your Customers:
#4 Consistency is Key:
#5 Establish Social Awareness: