Blogs are an important part of your website strategy. We said it and we mean it. In fact, consistently creating valuable blog content on your website is one of the best ways to improve your search engine ranking.
While most businesses believe in hiring a blogging expert who knows all the important and tedious steps to optimize your blog so Google likes it and shows it to others, not everyone has the budget.
If you plan on forging ahead by writing your own blog content then we want to give you a few helpful tips from a couple of SEO experts.
While there are a lot of things you can do to optimize your blog content in 2023 — all of which are important in varying degrees and work together to help your content rank higher on Google — there are three simple tricks that will get you started: targeting low competition keywords, writing long-form content and completing your blog SEO.
How Does This Whole Optimizing Your Blog For SEO Thing Work?
We like to compare Google to a personal assistant. It sifts through thousands of pieces of information for you saving you a ton of time. After it's done reviewing everything, it serves you the most helpful, relevant and reliable information first, based on the question you asked it. (Everyone needs a personal assistant as fast and as thorough as Google).
Google uses signals to help determine if a website page or blog is helpful, relevant and reliable. One of the signals Google looks at is if a website has a good reputation online and is consistently updating its website with helpful information for people in their niche.
Another signal is if other reliable websites link to your blog on their own websites. This further reaffirms to Google that you are an expert in your field and that your content is reliable and helpful for others.
One of the biggest mistakes we see is when small businesses launch their beautiful brand-new website and then do nothing afterward.
Google looks at your website and sees that you are the new kid on the block. Your domain is new and there are no other reliable websites linking back to you. There are not a lot of signals telling Google that your website can be trusted. But if you take the time to research and write helpful content on your website consistently, Google will start to see that you might actually be an expert at what you do.
The more you show Google you are someone to look at, the more Google will want to show you to others.
Here’s the catch, though. Writing a bunch of words on a particular topic and posting them to your blog isn’t enough. You need to optimize your blog — which sends more signals to Google that you know what you’re doing.
As we mentioned earlier, there are a ton of things you can do to optimize your blogs for Google. This beginners’ guide will show you three of the most important optimization steps to get started.
#1 Target Low Competition Keywords
Before you sit down and start writing a blog, you need to choose the right keywords. Your keywords will be what your entire blog is about and will be the same words your ideal customers are using to find your content. Google then uses this keyword and compares your content about it against others' content and serves the best blogs at the top of the page.
Some keywords have a lot of brands writing about them and others have fewer. The trick for small businesses just starting out in the blogging game is to choose keywords that have less competition. It means you have a higher chance of getting noticed by Google and ranking for them.
We recommend using a keyword research tool to find what people are searching for. Chances are, you will find dozens of keywords that you could write hundreds of blog articles about.
Take a look at various keywords and start writing blogs about the ones that have low competition and an average or higher search volume.
#2 Write Long-Form Blogs
While shorter blogs are better than no blogs at all, longer-form blogs are better than all the rest.
It all goes back to telling Google you are an expert at what you do. Experts know everything there is to know about the subjects they talk about. They go into great detail about the topic and do their best to provide relevant and helpful information. It takes more than 500 words to do that.
We recommend writing blog content that is between 2,000 - 2,500 words.
Strategically Placed Keywords: Make sure your keyword is at the beginning of your blog title, in the meta description, in at least two of your H2 headings, your image titles, image alt text, the first sentence of your blog and strategically throughout the rest of your content.
Add Some of Your Links: Place links in your blog to 2-3 other pages on your website.
Add Some External Links: Include some links in your blog from other websites that are high-value and reliable.
Edit URL Link: Your website platform will automatically generate a URL for your blog. Make sure your keyword is in it and keep it short.
Optimize Meta Descriptions: This tells others on Google what your blog is about as they are scrolling. It should be between 155-165 characters and sell a person on why they should click and read your blog.
Consistently updating your site with valuable content on keywords that your potential customers are searching for will eventually help your website begin to get noticed. However, just writing a blog is half the battle. You need to optimize your blog for SEO, too.
As a boutique branding and content marketing agency in Edmonton, we are specialists in on-site SEO practices and write high-value optimized blogs for small businesses every week. But if regular blogging by us just isn’t in your budget yet, then use this beginner's guide to optimize your blogs.
Remember to target low-competition keywords, write long-form content and complete your blog SEO. Doing these three things will put you on the fast track to getting your content in front of the right eyes and new potential customers.